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Jessica Helfand

Full Name: Jessica Helfand
Number of Works: 9
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ISBN: 0300126352, 9780300126358
Keywords: history, american, scrapbooks
Pages: 224
Published: 2008
  • Rating: 80%
ISBN: 1884381162, 9781884381164
Keywords: modernist, american, rand, paul
Pages: 86
Published: 1998
  • Rating: 80%
ISBN: 0714837989, 9780714837987
Keywords: rand, paul
Pages: 255
Published: 1999
  • Rating: 80%

Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate iden
ISBN: 1564962989, 9781564962980
Keywords: america, design, graphic
Pages: 256
Published: 1997
  • Rating: 100%