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Paul Trott

Full Name: Paul Trott
Number of Works: 6
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Innovation Management and New Product Development, 3/e The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. Brand Management: A Theoretical and Practical Approach, 1/e Brand Management: A theoretical and practical approach gives insight into
ISBN: 0273686437, 9780273686439
Keywords: development, product, new, management, innovation
Pages: 536
Published: 2005

Innovation Management and New Product DevelopmentInnovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms. This book is designed with one overriding aim: to make this exciting and highly relevant subject as clear to understand as possible.Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper. It is designed to be accessible and readable, and was the first textbook to bring together
ISBN: 0140513779, 9780140513776
Keywords: penguin, books, reference, dictionary, new, business
Pages: 400
Published: 2003

Clearly written, with up-to-the-minute information and packed with practical and relevant examples, The New Penguin Dictionary of Business is the perfect book for anyone-whether student or working professional-who needs to know the latest jargon in the field.