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Robin Landa

Full Name: Robin Landa
Gender: Female
Hometown: New York City
Number of Works: 20
Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the “great teachers of our time.” Most recently, Landa was a finalist in the Wall Street Journal’s Creative Leaders competition.
Professor Landa has won many awards for design, writing, teaching, and creative leadership, including: National Society of Arts and Letters, The National League of Pen Women, New Jersey Authors Award, Creativity, Graphic Design USA, Art Directors Club of New Jersey, The Presidential Excellence Award in Scholarship from Kean University, and the Rowan University Award for Contribution to Design Education.
Landa is the author of twelve published books about graphic design, branding, advertising, and creativity including Graphic Design Solutions, 4th edition (Wadsworth), Advertising by Design, 2nd edition (John Wiley & Sons), Designing Brand Experiences (Cengage Learning), and Thinking Creatively (HOW books). Her books have been translated into Chinese and Spanish.
Co-authoring with her colleague Professor Rose Gonnella, she wrote Visual Workout Creativity Workbook (Cengage Learning); and co-authored 2D: Visual Basics for Designers with Gonnella and award-winning designer Steven Brower. Known for her expertise in creativity, Landa penned Thinking Creatively (HOW), and co-authored Creative Jolt and Creative Jolt Inspirations (North Light Books) with Rose Gonnella and Denise M. Anderson. Robin’s article on ethics in design, “No Exit for Designers,” was featured in Print magazine’s European Design Annual/Cold Eye column; other articles have been featured in HOW magazine, Step Inside Design, Critique, and Icograda. Robin’s Amazon Shorts—“Advertising: 11 Insights from Creative Directors” and “Branding: 10 Truths Behind Successful Brands”—both reached the #1 spot on the Shorts best-seller list.
Robin has lectured across the country at the HOW International Design Conferences, Graphic Artists Guild conference, College Art Association, Thinking Creatively conference, Art Directors Club of New Jersey, and the One Club Education Summit. She has been interviewed on radio, television, in print, and the World Wide Web on the subjects of design, creativity, and art.

ISBN: 0827363524, 9780827363526
Keywords: solutions, design, graphic
Pages: 301
Published: 1996
  • Rating: 100%
ISBN: 1418011606, 9781418011604
Keywords: designers, basics, visual
Pages: 352
Published: 2006
  • Rating: 100%
ISBN: 0470913002, 9780470913000
Keywords: ideas, across, media, creative, designing, design, generating, advertising
Pages: 271
Published: 2010
  • Rating: 100%

The new updated edition of the complete guide to the creative processes behind successful advertising designThe Second Edition of Advertising by Design has been developed and greatly expanded. It remains the most comprehensive text on creative concept generation and designing for advertising, and includes a number of features that make it an effective tool for instructors, students, or any reader interested in this field. In Advertising by Design, the approach to generating and designing creative integrated-media advertising for brands, organizations, and causes encompasses brand-building thro