ISBN: 0030265339, 9780030265334
Authors: P. Berthon, L. F. Pitt, G. M. Zinkhan, R. T. Watson
Source: www.e-booksdirectory.com
Keywords: perspective, strategic, commerce, electronic
Formats:PDF
Copyrights: General Copyright

Electronic Commerce: The Strategic Perspectiveby P. Berthon, L. F. Pitt, G. M. Zinkhan, R. T. WatsonPublisher: Harcourt 2008ISBN/ASIN: 0030265339ISBN-13: 9780030265334Number of pages: 115Description:This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for ......