Product Management. Donald R. Lehmann, Russell S. Winer
Authors: Donald R. Lehmann
Keywords: russell, winer, lehmann, donald, management, product
Category: Production & Operations, Management & Leadership, Business & Investing,
ISBN-10: 0071238328 ISBN-13: 9780071238328
Binding: Paperback (4th)
List Price: 111.75 USD
"Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.
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