Marketing Channels: A Management View

Authors: Bert Rosenbloom
Publisher: South-Western College Pub
Keywords: view, management, channels, marketing
Pages: 672
Published: 2003-07-16
Language: English
ISBN-10: 0324186932     ISBN-13: 9780324186932
Binding: Hardcover (7th)
List Price: 272.95 USD
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

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