The Adweek Copywriting Handbook: The Ultimate Guide To Writing Powerful Advertising And Marketing Copy From One Of America's Top Copywriters

Authors: Joseph Sugarman
Publisher: Wiley
Keywords: writing, powerful, advertis, guide, ultimate, copywriting, handbook, adweek
Pages: 360
Published: 2006-12-11
Language: English
Category: Advertising, Marketing & Sales, Business & Investing,
ISBN-10: 0470051248     ISBN-13: 9780470051245
Binding: Paperback (1)
List Price: 21.95 USD
  • Rating: 80%
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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