Your brain is like a sleeping giant - its potential is far greater than was generally imagined. Even the commonly heard statement that on average we use only one per cent of our brains may well be an overestimation. Tony Buzan, the leading expert in the field, sets out to help you develop that astounding untapped potential. Essential reading for anyone keen to learn, read, memorize and think more efficiently, this classic bestseller explains clearly how your brain works and how to maximize its unrealized power.