The Advertising Solution: Influence Prospects, Multiply Sales, And Promote Your Brand
Author: Craig Simpson, Brian Kurtz,
Publisher: Entrepreneur Press
Keywords: sales, promote, multiply, prospects, solution, influence, advertising
Category: Advertising, Marketing & Sales, Business & Money,
ISBN-10: 1599185962 ISBN-13: 9781599185965
List Price: 21.95 USD
Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.
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