Marketing (11th Edition)

Author: Gary Armstrong, Philip Kotler,
Publisher: Prentice Hall
Keywords: marketing
Pages: 672
Published: 2012-01-21
Language: English
ISBN-10: 0132744031     ISBN-13: 9780132744034
Binding: Hardcover (11)
List Price: 180.00 USD

This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.


Download Data provided by OpenISBN Project and others:
Please note the links above are not download links for the ebook of "Marketing (11th Edition)"
You can search on LeatherBound to download or purchase an ebook.

Searching Book Reviews...