Retail Management: A Strategic Approach (11th Edition)

Author: Barry Berman, Joel R Evans,
Publisher: Prentice Hall
Keywords: approach, strategic, management, retail
Pages: 688
Published: 2009-08-06
Language: English
Category: Retailing, Industries & Professions, Business & Investing,
ISBN-10: 0136087582     ISBN-13: 9780136087588
Binding: Hardcover (11)
List Price: 200.00 USD
  • Rating: 80%
The text that helps readers thrive in today’s retailing industry.

An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities. 

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