Marketing Management: European Edition

Author: Philip Kotler, Kevin Lane Keller, Mairead Brady,
Publisher: Prentice Hall
Keywords: european, management, marketing
Pages: 889
Published: 2009-08-09
Language: English
Category: Economics, International, Business & Investing,
ISBN-10: 0273718568     ISBN-13: 9780273718567
Binding: Hardcover (1)
List Price: 145.00 USD
  • Rating: 80%
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

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