Research Methods In Service Industry Management

Author: Nick Johns, Darren Lee-Ross,
Publisher: Cengage Learning Business Press
Keywords: management, industry, service, methods, research
Pages: 208
Published: 1998-07-23
Language: English
Category: Hospitality, Travel & Tourism, Industries & Professions, Business & Investing,
ISBN-10: 0304335126     ISBN-13: 9780304335121
Binding: Paperback (1)
List Price: 36.99 USD
An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.

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