Brains On Fire: Igniting Powerful, Sustainable, Word Of Mouth Movements

Author: Robbin Phillips, Greg Cordell, Geno Church, Spike Jon
Publisher: Wiley
Keywords: word, mouth, movements, sustainable, powerful, fire, igniting, brains
Pages: 184
Published: 2010-08-31
Language: English
ISBN-10: 0470614188     ISBN-13: 9780470614181
Binding: Hardcover (1)
List Price: 24.95 USD
  • Rating: 100%
Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

  • Develop and harness a powerful, sustainable, word-of-mouth movement
  • Describes 10 lessons to master and create a powerful, sustainable movement
  • The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

Download Data provided by OpenISBN Project and others:
Please note the links above are not download links for the ebook of "Brains On Fire: Igniting Powerful, Sustainable, Word Of Mouth Movements"
You can search on LeatherBound to download or purchase an ebook.

Searching Book Reviews...