Dictionary Of Business (The Economist Series)

Author: Graham Bannock, Evan Davis, Paul Trott, Mark Uncles,
Publisher: Bloomberg Press
Keywords: series, economist, business, dictionary
Pages: 448
Published: 2003-04
Language: English
Category: Economics, Business & Investing,
ISBN-10: 1576601439     ISBN-13: 9781576601433
Binding: Hardcover (1)
List Price: 35.00 USD
Business doesn't get any easier and, to do well in it, you need a good grounding in the language and concepts that lie at its heart. Furthermore, the wider your grounding, the better placed you will be to succeed because you will have a better understanding of how the various bits of business--accounting, marketing, product development, operations, human resources, to name but some--fit together and interrelate.

This new business dictionary helps provide that grounding. With entries that range far and wide from Abilene paradox and Brand equity to Taguchi methods and Variable and Zero sum games, it is an invaluable source of information and enlightenment about the complex international business world of today.

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